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With
a surge of fairgoers on its final weekend,
the 2004 Orange County Fair set a new
attendance record of 963,850, exceeding
by 9.3% the previous
high mark of 898,197 set in 2002.
"There's a phrase going around the
fairgrounds: "Lots of smiles on lots
of faces,'" CEO Becky Bailey-Findley
said. "That sort of theme and tone
carried throughout the Fair…People
have really enjoyed the attractions, the
food, retail and exhibits, so it's been
great."
Business-wise, the 2004 Fair was successful
across the board.
Admission revenue was $3.6 million, up
9% from 2003's $3.3 million; parking revenue
of $1,296,795 was up 15% from last year,
and the new $10 Preferred Parking program
was enjoyed by 23,142 drivers. The 88
food concessionaires (including the carnival)
had sales of $7.5 million, 13% above last
year's $6 million.
Ray Cammack Shows (RCS), the Fair's carnival
contractor, grossed $4.5 million, a 22%
increase over last year's total of $3.7
million. Top grossing rides were La Grande
Wheel and the Sky Ride, while the most
popular rides in the kiddie carnival were
the Kite Flyer and Rocking Tugboat.
In its second year of new life, Pacific
Amphitheatre was host to a succession
of popular shows that attracted big audiences.
They included Reba McEntire, Bill Cosby,
Go-Go's and The Motels, Jackson Browne
and Shawn Colvin, Jessica Simpson, and
ZZ Top.
Fair visitors were able to enjoy free
nightly entertainment in the Citizens
Business Bank Arena, including five nights
of "Weird Al" Yankovic, four
nights of The Funk Brothers with guest
singers, and four tribute bands. Other
Arena attractions were Brian Beirne's
50th Anniversary of Rock n' Roll, the
29th annual Speedway Fair Derby and Freestyle
Motocross Jumping, the 4th annual “Orange
Crush” Demolition Derby, Domingos
Alegres, Fiesta del Charro and bullriding.
The annual Junior Livestock Auction raised
$193,287 from sale of 296 animals, compared
with 2003's sale of 292 animals for $196,451.
Proceeds benefit the 4-H and FFA members
who raised the animals.
The Fair's first Summer Book Drive, conducted
with the Los Angeles Times' Reading by
9 program, was an overwhelming success,
yielding donations of 29,611 books from
8,893 Fair patrons. Each donor received
free Fair admission and one carnival ride,
courtesy of Ray Cammack Shows; the books
will be distributed to Orange County public
schools.
In addition, 5,987 fairgoers each donated
five nonperishable food items in exchange
for free Fair admission during the Jammin'
for Hunger Canned Food Drive on July 21.
The 30,590 pounds of food will go to the
Second Harvest Food Bank which works with
other local agencies in fighting hunger.
"I'm pleased to say that everything
added up to a spectacular Fair,"
CEO Becky Bailey-Findley said. "Through
the hard work and dedication of the total
Fair organization, we had a very successful
event."
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