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2003 Fair by the Numbers

Patrons of the 2003 Orange County Fair were loyal fairgoers, 44% of them having attended the Fair every year for the past five years, according to the annual survey of Fair visitors conducted by EventCorp Services Inc.

The survey also disclosed that 66% of the attendees who participated in the five-day survey visited last year’s Fair.

A summary of the survey shows that female patrons slightly outnumbered males by 51% to 49%, the average age under 25 years.

Compared with last year’s fairgoers, the 2003 patrons were better educated and there were more of them from households earning over $100,000 a year. Forty-one percent in this year’s survey had a college degree, compared to 39% last year. Patrons from a household with more than a $100,000 annual income represented 24% of those in the survey, compared to 21% last year.

During the five-day survey, 19% in the sample said they planned to see an average of two concerts at Pacific Amphitheatre. Concertgoers said they enjoyed the “variety of entertainment, sound quality and entertainment value.” Eighty-one percent of those responding rated the Amphitheatre as "comparable to or better” than other outdoor venues they have been to.

 

   
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