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Patrons of the
2003 Orange County Fair were loyal fairgoers, 44% of them
having attended the Fair every year for the past five years,
according to the annual survey of Fair visitors conducted
by EventCorp Services Inc.
The survey also disclosed that 66% of the attendees who
participated in the five-day survey visited last year’s
Fair.
A summary of the survey shows that female patrons slightly
outnumbered males by 51% to 49%, the average age under 25
years.
Compared with last year’s fairgoers, the 2003 patrons
were better educated and there were more of them from households
earning over $100,000 a year. Forty-one percent in this
year’s survey had a college degree, compared to 39%
last year. Patrons from a household with more than a $100,000
annual income represented 24% of those in the survey, compared
to 21% last year.
During the five-day survey, 19% in the sample said they
planned to see an average of two concerts at Pacific Amphitheatre.
Concertgoers said they enjoyed the “variety of entertainment,
sound quality and entertainment value.” Eighty-one
percent of those responding rated the Amphitheatre as "comparable
to or better” than other outdoor venues they have
been to.
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